Discord has rapidly become one of the most popular social networks for gamers and online communities. However, its use goes beyond just that, with more businesses realizing the platform’s potential to promote their products and services. In this blog post, we will explore how to promote your business on Discord, the dos and don’ts, pitfalls, community standards, and maximizing engagement.

Introduction to Discord

Discord is a voice, video, and text communication platform that allows users to create and join servers with different channels. It was initially designed for gamers, but it has evolved into a community of over 140 million active users worldwide. Discord’s popularity has been attributed to its flexibility and versatility, making it an ideal platform for businesses to reach out to potential customers.

Dos and Don’ts of Promoting Your Business on Discord

Like any other social network, Discord has its own set of rules and guidelines to ensure that users feel safe and respected. As a business owner, it’s crucial to follow these guidelines to avoid being banned from the platform. Here are some dos and don’ts:

Dos:

• Create a server specifically for your business
• Use relevant hashtags to reach out to potential customers
• Offer exclusive deals and promotions to your server members
• Engage with your server members through text and voice channels
• Encourage feedback and suggestions from your members

Don’ts:

• Spam your server with advertisements
• Use offensive or discriminatory language
• Share explicit content or promote illegal activities
• Harass or bully other users
• Share personal information of your members

Pitfalls and Mistakes to Avoid

While promoting your business on Discord can be beneficial, it’s essential to avoid some common pitfalls and mistakes that could hurt your reputation. Here are some to keep in mind:

• Don’t join other servers just to promote your business; it’s considered spamming and could lead to a ban.
• Don’t post irrelevant or low-quality content on your server.
• Don’t ignore feedback or criticism from your server members; it can help you improve your business.
• Don’t be too pushy with promotions and deals; it can turn off potential customers.

Community Standards on Discord

Discord has a set of community guidelines and standards to ensure that all users feel safe and respected. It’s essential to follow these guidelines as a business owner to avoid being banned from the platform. Here are some of the community standards to keep in mind:

• No hate speech or discriminatory language
• No sharing explicit content or promoting illegal activities
• No harassment or bullying of other users
• No sharing of personal information without consent
• No spamming of servers or direct messages

Section 5: Registering Your Business on Discord To promote your business on Discord, you need to register and create a server. It’s a straightforward process that involves signing up for an account, creating a server, and customizing it to fit your business needs. Here are some steps to follow:

• Sign up for a Discord account
• Click the “+” icon on the left side of the screen to create a server
• Customize your server by adding channels, roles, and permissions
• Invite your friends or potential customers to join your server

Section 6: Maximizing Engagement on Discord

Engaging with your audience is the key to building a thriving community on Discord. Here are some tips to maximize engagement:

1. Be active: You should be active and present on Discord. Respond to questions, comments, and feedback in a timely manner. This will show your audience that you care and are invested in building a relationship with them.
2. Encourage participation: Encourage your audience to participate by asking open-ended questions or running contests. This will help keep them engaged and interested in your content.
3. Use voice chats: Voice chats are an excellent way to engage with your audience in real-time. Consider hosting Q&A sessions, interviews, or webinars to keep your audience engaged.
4. Share exclusive content: Offer exclusive content to your audience to keep them coming back. This could be anything from behind-the-scenes footage to special discounts.
5. Host events: Consider hosting events such as game nights, movie nights, or book clubs to keep your audience engaged and interested.

Discord Social Network Stats

Discord is a powerful platform that has seen tremendous growth in recent years. Here are some stats that show its potential:

1. As of December 2020, Discord had over 140 million monthly active users.
2. In 2020, Discord’s revenue was $130 million, up from $45 million in 2019.
3. Discord has over 6.7 million active servers as of December 2020.
4. The average Discord user spends 4 hours per day on the platform.
5. Over 70% of Discord users are under the age of 34.

Conclusion

Discord is a powerful social network that can help you promote your business and build a community around your brand. However, it’s important to follow best practices, community standards, and avoid common pitfalls to make the most of this platform. By registering and maximizing engagement with your audience, you can tap into the potential of Discord to grow your business and reach new customers. So, start using Discord to promote your business today!